Imagine a scenario where you and your friends decide to go to a restaurant your group has never tried before. As you walk up to the building, the first thing you notice is the windows are streaky and grimy. How would that color your expectations of that business? It probably wouldn’t paint it in a good light, would it?
In fact, you’d likely start asking yourself questions like, if they can’t bring themselves to clean their windows, how clean is the inside of the establishment? Or, if they don’t care enough about keeping their windows clean, how much do they care about the quality of their food and service?
This is the same reaction your own patrons could have of your business if they encountered a similar sight. It’s important to remember that first impressions leave a lasting impact. Don’t let the last thing your customers remember about your restaurant be dirty windows.